Effingut Brewerkz meets Beer Enthusiasts

Sometime in January….

Its comes as no surprise if the pioneers of Microbreweries goes beyond boundaries to spread awareness or promote craft beers. One such gesture is happening in one of the top microbreweries in Pune.

Effingut Brewerkz, situated in the serene 6th Lane of Koregaon Park, is pretty much known to every soul in Pune, if not other places. They are going to host something which has never happened in Pune before. Top ‘Beer Enthusiasts’ from Pune, are joining hands with Effingut Brewerkz, to brew a new craft beer, a unique blend.

Mr. Manu Gulati, the man behind Effingut Brewerks, is never hesitant to try out combinations and he thinks out of the box more often than not, the result is which one can see (drink) flowing out of their taps. The collaboration too comes as no surprise, such is the dedication he has shown towards his passion. Our Beer Gurus too are no newbies, and are much experienced with their brewing skills.  The Beer Enthusiasts, Mr. Manu included, go by the name ‘HOPS’ echoing their love for the bitter stuff. Take that for a name !!


Planning was one of the most interesting phases of the venture. With all the enthusiasts suggesting one recipe or the other, the fun quotient was way too high. Someone started off by suggesting Jaggery to brew something unique, whereas someone came up with the idea of using barrel aged/oak chips , to give woody notes with the jaggery. Dark style beers, dark versions of the Märzen or OktoberFest Bier were also considered. Another interesting idea was to use lemongrass wheat or kaffir lime.

While considering ideas, one of them came forward suggesting that some of the brews narrowed down were something similar to what Effingut had on their tap. Even sourcing ingredients was one of the concerns raised. But Manu was so single minded in making the enthusiasts feel at ease and said that sky is the limit, and asked them not to worry about sourcing the ingredients.

An enthusiast suggested that they better go ahead with a pretty much simpler beer so that it becomes likable among all craft lovers equally. This was rubbished by another brewer, “Simple is too simple. What’s the fun with that”. Seems like they had an amazing time. By the time everyone suggested, a unique brew was to be shortlisted amongst 6 contenders.

Dark Oak Aged Ale with malty ( biscuity) and jaggery flavors, Lemongrass Belgian Wit with sweet lime/kaffir lime, Cream Blonde, Ratnagiri Mango Amber, Baker Brown Ale with coffee, cocoa nibs, vanilla pods and a brown ale base, Mocha Brown Ale with vanilla, and American Wheat with any available seasonal fruit. HOPS had to vote to decide which one to finalize, and the tie between Dark Ale and Lemongrass Belgian Wit came as no surprise.

Considering the availability of ingredients, demand of the customers,pallet of Indian Beer drinkers etc, they went ahead and zeroed in on the Dark Ale.Each member had to cast a vote including Mr. Manu Gulati and Mr. Mukteshwar, head brewer at Effingut.

The release of HOPS Effin gud, is the one which everyone, Mr.Manu, the Beer Enthusiasts and even the general public, are looking forward to with high hop(e)s, for this could mark the beginning of a revolution.  As Manu Gulati always says: “Long Live Craft Beers”.

15th February, Monday – EffingGud on tap


The grand launch day of the grand new brew. We, the bloggers, were there much before the official time, as usual.  Glad to see the ever efficient Carpe Diem, gathering an amazing bunch of food bloggers as well as folks from press.

A wooden barrel, hops, and jaggery were neatly arranged on a table near the bar. It was time for the launch, and it was upto the enthusiasts to thump down the tap onto the barrel. The first of the mugs were served to the deserved enthusiasts, for their hard work. Everyone ecstatic.Just like the Hops and Manu, we all were equally excited.

By the time we rushed to the barrel, the beers were all chugged down, and so we had to go to the bar to get a mug. Alas!! Ladies and Gentleman, there you go, the product of a revolution. The Effin गुड़. A perfect blend of Jaggery and Hops, not making it too sweet, not too hoppy, a balanced feel, which surely will be well received.


The HOPS with their Beer. Something they can be really proud of!

Thanks to Effingut, amazing array of starters were served to go with the beer. Potato wedges, Buffalo Chicken Strips, Paneer, Channa what not. Everything equally went along with the beer.


The crowd was huuuge. Representatives from the Press, ‘HOPS’, PEO, media, and us, the Blogging fraternity,occupied half of Effingut and created an amazing Party feel. We all went back home with some amazing memories, new friends, and of course, amazing beers gulped down 😉


The BTeam along with the Hops, enjoying the Effin Gud !

All cheers to Effingut Brewerkz, Mr. Manu Gulati, Mr. Mukti and the members of HOPS, for crossing boundaries, and coming up with an idea which was unheard off. Together we shall lift the Craft Beer industry to a new level in India. A dream which is not far off.


Mr. Manu and Mr. Mukteshwar

Photos Courtesy: Effingut Brewerkz & Aaron Gerad D’Sa

Team HOPS: Ameya Kale, Manu Misra, Sapan Maniyar, Sameer Madan, Heramb Arjunwadkar, Saurabh Pstwardhan, Shaun Fanthome, Salil Jogelkar

Keep Chugging, Keep Chowing


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